Joe meets Joy

This highly personal brand hinges on the stories of the characters Joe and Joy. Each have their own personal approaches to the complexity of coffee consumption, but in the end they agree to disagree, and build a deeper understanding of how coffee transcends time into the “coffee moment”.

Building a website that would convey this story AND sell coffee is something we were excited about. Through these characters we were able to suggest taste and style, and allow the user to start sorting through coffee not just by roast profile of Light or Dark, but also through the preference of Joe and Joy. Interaction with Joy became tangible through her Pinterest account, while Joe was to correspond through Twitter. With these social media outlets, they journaled their adventures in life, love and coffee.

SERVICES:

• Creative Strategy
• Naming Concept
• Branding and logo design
• Packaging
• Copywriting and messaging
• Photography direction
• UI/UX design wire framing and dataflow
• Website production and development